Conversion Rate Optimisation

What is CRO in a nutshell?

Conversion Rate Optimisation (CRO) focuses on optimizing the conversion rate of your website or platform. This is often done by testing multiple versions of the content to see which one is better at convincing your website visitors to do business with you

Let’s take a simplified example: say you see a drop-off on your product page in Google Analytics. You head to Hotjar to watch recordings of visitors on your website. There you notice that people are having trouble finding the delivery information. So you create a variant where you place this information more prominently and run it simultaneously with the primary version. After you've collected enough data you analyse the results and determine which version brought you more conversions


Why is CRO important for your growth strategy?

Usually, you have no idea what is best for the end users, try as you might. The average number of winning tests is often cited about 20 - 30%. Thus, if you don’t test improvements first, you may accidentally be losing clients without even realizing it. CRO can not only drive more revenue without having to pay for more traffic but can also prevent you from implementing changes that can decrease your revenue.

Are you struggling with this?:

  • Prioritizing tests based on what will have the highest impact, rather than basing them on preferences 

  • Ensuring you have enough traffic to see a significant difference within the test period successfully

  • Building upon previous tests rather than running loose tests

  • You are not sure if you should be running tests instead of focusing on functional improvements on your website
     

That’s very common! We notice that most of our clients are struggling with this. Knowing what your challenges are, it’s easy for us to make your website sell like the Wolf of Wall Street. See our standard process below to understand how we can help you.

 

Schedule a FREE CRO consultation.

Find out how much you can gain by investing in CRO.
No strings attached!


Book a free consultation   

 

Our approach

We break the CRO process down to a few key steps:

  • Set the most important goal (OMTM). This is the crucial step, and that’s why we tend to spend a few hours to establish a solid goal.
  • Verifying if CRO is the right solution to help you reach your goal.
  • Choosing the right tool. Our favourite ones: Google Optimize and Visual Website Optimiser.
  • Analyses & formulating hypotheses. We're analyzing where you are losing customers and develop hypotheses as to why that’s happening (Web Analytics and Technical Analyses).
  • Ideation. We come up with ideas for solutions based on this research. We fill your backlog with 100+ ideas.
  • Prioritizing the ideas. We like to use the  PXL Framework as it gives more priority to ideas with multiple data sources.
  • Setting up and testing the hypotheses. We get the first small test live as soon as possible to make sure we drive value as quickly as possible.
  • Analyzing the resultsWe learn not only from the winners but inconclusive tests and losers as well.

     

Results we are proud of

Double Digit Growth in Monthly Active Users

Double Digit Growth in Monthly Active Users

At VTM (biggest commercial television station in Flanders) we managed to increase the testing speed from 0 to 5 tests per 2 weeks. As a result, we hit and even went beyond the intended One Metric That Matters (OMTM) of the Monthly Active Users. However significant, this was not the biggest change we made at VTM. Implementing the right mindset of structured, data-driven decisions, in both of the VTM brands (VTM and VTM GO) has been the most meaningful lasting transformation brought on by RockBoost.

Lift in search bar usage

Lift in search bar usage

Our long-term client and favourite recipe site, 24Kitchen, had a specific challenge: the use of the search bar on their new website was low, while it was one of the key drivers of recipe views. We analysed the cause and noticed the lowest usage rate was on mobile. We ran several tests and found the winning variant with a 71% lift in usage.

 

Schedule a FREE CRO consultation.

Find out how much you can gain by investing in CRO.
No strings attached!


Book a free consultation   

24Kitchen
De Persgroep
Dura Vermeer
HelloPrint
Talpa Network
Rabobank
EY/VOWD
Yes!Delft