The One Metric That Matters for Foxford Woollen Mills (FWM) was a humble 50% growth in revenue year-to-year. There were lots of things we could do to gain quick wins. The hardest part was to prioritise the ideas. With just a few hours per week, you really have to plan sprints carefully. That’s why we decided to start with CRO issues. For example, we suggested changing their product photos from vague to high-quality ones that matched the brand’s value. Additionally, based on their customers’ feedback, we recommended adding clear images with dimensions of some of their products.
Combine this CRO strategy with an improved email marketing strategy and SEA, a previously untapped channel for Foxford, and we had a recipe for growth. We always keep an eye on our ROAS when working on advertising campaigns - and FWM was no different. We helped them increase their ROAS by +300% within just one year. Curious to see how we did that?
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