What do we offer?
Our consultancy team is highly skilled in a variety of disciplines. This means we can help you in a diverse range of digital domains such as:
Precisely measuring the behaviour of the users on your website, app, digital and offline allows us to dig into your data to gain valuable customer insights. A 41 point checklist audit of your analytics will improve the accuracy of your measurement capabilities and uncover where you are losing most potential customers.
Using the tag management solution we can add third-party scripts such as further measurement tools or plugins to your website; saving your precious development hours and resources.
Custom Event Tracking
Creating intelligent measurement plans, and implementing tag management event tracking; we can customise measurement; allowing us to gain specific data insights.
Heat Maps & User Recordings
Using heat maps and user recordings, we analyse visitor behaviour on your website; gaining vital insights to improve your website's user experience and conversion rate.
Product/Market Fit Analysis
Using surveying techniques we can analyse the degree to which your products or service satisfies a strong market demand. So, are you giving the people what they want? This is a crucial metric to know to be able to scale your business.
Using surveying, forum mining, social media mining, customer reviewing mining and other data mining techniques; we create customer desire maps. That are the maps you want. This gives us crucial insight into the underlying emotions and desires that drive behaviour. This is used to create copy that resonates with your ideal client to improve your website, advertising, and ultimately revenue.
Testing, testing, 1, 2, 3. By applying customer-centric testing principles we can uncover the problems and confusion experienced by real users as they complete specific tasks within your product or website while being observed by our experts.
Graphical User Interface Testing
We can implement graphical user testing to identify if technical website improvements are required; as well as eradicate bugs hindering the intended functionality and usability of your website.
We can cater for all your digital advertising needs, across an array of platforms including, but not limited to;
- Google Adwords (Search, Display, Shopping, Universal app)
We provide development and continues optimisation of advertising strategy, configuring measurement systems, a campaign set up, creative design and creation, as well as monitoring of costs versus conversions.
Search Engine Optimisation
We provide development and optimisation of SEO strategy including, but not limited to:
- SEO audit
- Technical website analysis
- Link building
- Content to keyword mapping
- Content optimisation
This will ensure that you will have the highest visibility and ranking possible on online search engines.
Conversion Rate Optimisation
Using an industry-leading conversion optimisation framework, we can analyse your website from a technical aspect: cross-browser testing, cross-device testing, speed analysis; as well as a more holistic approach: heuristic analysis to identify points of friction stopping your visitors from taking action.
Employing psychological principles, we can design, configure and implement A/B tests to increase the percentage of visitors that convert to leads, customers, or take the desired action.
We provide development and implementation of your content strategy including content planning, creative design and creation, posting and distribution, as well as analysis and reporting. This can be executed across multiple social platforms in a variety of formats such as video, blog, photo, written, and audio.
We provide configuration and implementation of email systems including design and template creation, as well as campaign concept, strategy, and data analysis.
Words are more than random strings of letters; stitched together by digital ink on your screen. Words are cues; triggers for action. They can instantly transform a "no" into a " maybe"; a "maybe" to a "yes". We provide copy that evokes desire, promotes curiosity and above all else... makes people part with their money.
Based on high-conversion principles, we create specific landing pages, pop-ups and implement lead generation techniques to get you the highest page visitor to lead conversion ratio.
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