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The Periodic Table of Growth Hacking

The Periodic Table of Growth Hacking is your one stop shop to kickstart your Growth Hacking Career!

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How to Optimize your Conversion Rate through Machine Learning

We keep gathering more and more data. At the moment, the total amount of saved data doubles almost yearly. Innovations such as cheap data storage, working in the cloud, Big Data, API’s and Internet of Things ensure that as a whole it becomes even cheaper and easier to store more data. However, data alone is not much use. Data is only useful when you can change your data into information.

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Marketing vs. Growth Hacking

Contrary to popular belief, marketing and growth hacking are not the same thing. Marketers and growth hackers have different perspectives about the world and they approach the world in different ways. At the end of this post, you will have a stronger understanding on the differences between marketers and growth hackers and in what context each professional is needed. Moreover, you will understand why you need to start incorporating growth hacking principles into your marketing today.

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What is the "hacking" in growth hacking?

Hacking: Find the flaw in the system and leverage it.

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The Ultimate Event Attendance Growth Hack

The RockBoost Team visited the Digital Elitecamp 2015 Conference a few weeks ago in beautiful Tallinn, Estonia. In this blog post we'll share the secrets we learned on how to growth hack your next event attendance.