Growth hacking is for startups, for established companies, for corporations, for restaurants and for plumbers. Growth hacking is even for your personal life. This is because underneath all the specific techniques we “professional” growth hackers use, are powerful principles that apply everywhere.
When is the right time to hire a growth hacker? Should you wait until after you have designed the perfect product? After your product has been launched? After you’ve reached a certain number of customers? After traditional market channels have stopped generating the leads you need?
We’ve come to realize that there are a lots of myths and misunderstanding regarding what growth hacking is and is not. In this blog post we will try to address some of the myths and misconceptions going around. We’ll paint a clearer, more objective picture and let you decide whether you think growth hacking is as sensational as it sounds.
We hear lots of business writers, entrepreneurs, and other (regular) human beings expressing doubt and confusion about the difference between growth hacking and marketing. Some say growth hacking is a breakthrough new field. A new profession. Others are saying it's nothing more than run-of-the-mill marketing, re branded.
After visiting Digital Elite Camp in Estonia last year, we were sure we had to attend Peep Laja’s other CRO event: ConversionXL Live in Austin, Texas. So the RockBoost team set out on yet another already memorable trip to the land of opportunity and the state where everything is bigger (even the CRO conferences ?) This blog post will summarize the ConversionXL Live 2016 #GrowthHack Key Learnings.